YEAR
2021
ROLE
UX lead
INDUSTRY
Waste management
A truly green enterprise, Rubicon is a software platform providing full-service waste management and recycling solutions to other companies. Their mission is to end waste, easy and simple.
YEAR
2021
ROLE
UX lead
INDUSTRY
Waste management
A truly green enterprise, Rubicon is a software platform providing full-service waste management and recycling solutions to other companies. Their mission is to end waste, easy and simple.
YEAR
2021
ROLE
UX lead
INDUSTRY
Waste management
A truly green enterprise, Rubicon is a software platform providing full-service waste management and recycling solutions to other companies. Their mission is to end waste, easy and simple.
Fig 1. Industrial recycling bins
Fig 1. Industrial recycling bins
Fig 1. Industrial recycling bins
What was happening?
As they recently went public, Rubicon was looking for a fresh revamp of their website, a re-design that would help them increase sales and improve the overall experience of navigating the vast content within the website. At the same time, they also wanted a visual transformation, something that reflected their modern, green, dynamic nature.
Role and goals
I worked as the lead UX researcher and designer for the project, conducting several workshops with the internal Rubicon team and defining needs, content and structure for the site. Three rounds of workshops were carried out in order to define a successful structural proposal for the site before building out the wireframes. Both traffic data and user insights gathered by the team were used in the re-design. My goal was to restructure the website to respond to the natural user flow and mental model that users had when acquiring these services and for existing users to be able to consult all the relevant information on the website.
What was happening?
As they recently went public, Rubicon was looking for a fresh revamp of their website, a re-design that would help them increase sales and improve the overall experience of navigating the vast content within the website. At the same time, they also wanted a visual transformation, something that reflected their modern, green, dynamic nature.
Role and goals
I worked as the lead UX researcher and designer for the project, conducting several workshops with the internal Rubicon team and defining needs, content and structure for the site. Three rounds of workshops were carried out in order to define a successful structural proposal for the site before building out the wireframes. Both traffic data and user insights gathered by the team were used in the re-design. My goal was to restructure the website to respond to the natural user flow and mental model that users had when acquiring these services and for existing users to be able to consult all the relevant information on the website.
What was happening?
As they recently went public, Rubicon was looking for a fresh revamp of their website, a re-design that would help them increase sales and improve the overall experience of navigating the vast content within the website. At the same time, they also wanted a visual transformation, something that reflected their modern, green, dynamic nature.
Role and goals
I worked as the lead UX researcher and designer for the project, conducting several workshops with the internal Rubicon team and defining needs, content and structure for the site. Three rounds of workshops were carried out in order to define a successful structural proposal for the site before building out the wireframes. Both traffic data and user insights gathered by the team were used in the re-design. My goal was to restructure the website to respond to the natural user flow and mental model that users had when acquiring these services and for existing users to be able to consult all the relevant information on the website.
Fig 2. Rubicon’s old website - Homepage
Fig 3. Rubicon’s old website - Products
Fig 2. Rubicon’s old website - Homepage
Fig 3. Rubicon’s old website - Products
Fig 2. Rubicon’s old website - Homepage
Fig 3. Rubicon’s old website - Products
How I gave value to the project
I provided a better, more integral experience for potential and existing Rubicon customers, by simplifying the flow and adjusting the final product to the user’s mental model. This outcome improved their sales and conversions from qualified leads, while elevating their visual language to reflect more accurately who they are as a company.
How I gave value to the project
I provided a better, more integral experience for potential and existing Rubicon customers, by simplifying the flow and adjusting the final product to the user’s mental model. This outcome improved their sales and conversions from qualified leads, while elevating their visual language to reflect more accurately who they are as a company.
How I gave value to the project
I provided a better, more integral experience for potential and existing Rubicon customers, by simplifying the flow and adjusting the final product to the user’s mental model. This outcome improved their sales and conversions from qualified leads, while elevating their visual language to reflect more accurately who they are as a company.
Fig 4. User journey map - Definition workshop
Fig 4. User journey map - Definition workshop
Fig 4. User journey map - Definition workshop
Fig 5. UI screen proposal
Fig 5. UI screen proposal
Fig 5. UI screen proposal
Fig 6. UI and imagery definition
Fig 7. Homepage scroll behavior
Fig 6. UI and imagery definition
Fig 7. Homepage scroll behavior
Fig 6. UI and imagery definition
Fig 7. Homepage scroll behavior
The bottom line
A new, more comprehensive website was created which improved significantly the user experience, translated in an increase of new clients and and improved the way the company presented itself. This new website, reflected the evolution and commitment Rubicon has had throughout the years as a truly green enterprise.
The bottom line
A new, more comprehensive website was created which improved significantly the user experience, translated in an increase of new clients and and improved the way the company presented itself. This new website, reflected the evolution and commitment Rubicon has had throughout the years as a truly green enterprise.
The bottom line
A new, more comprehensive website was created which improved significantly the user experience, translated in an increase of new clients and and improved the way the company presented itself. This new website, reflected the evolution and commitment Rubicon has had throughout the years as a truly green enterprise.
Interested? Say hello!
Hit me up at
camiorozco2@gmail.com
Interested?
Say hello!
Hit me up at
camiorozco2@gmail.com
Interested? Say hello!
Hit me up at
camiorozco2@gmail.com