YEAR
2022
ROLE
UX/UI support
INDUSTRY
Wedding retailer
Zola is a wedding planner support website that provides different services to people planning their special day. They strive to provide the best tools to organize and simplify weddings and they differentiate themselves from the competition by focusing especially on details to improve their clients’ joyous occasions.
YEAR
2022
ROLE
UX/UI support
INDUSTRY
Wedding retailer
Zola is a wedding planner support website that provides different services to people planning their special day. They strive to provide the best tools to organize and simplify weddings and they differentiate themselves from the competition by focusing especially on details to improve their clients’ joyous occasions.
YEAR
2022
ROLE
UX/UI support
INDUSTRY
Wedding retailer
Zola is a wedding planner support website that provides different services to people planning their special day. They strive to provide the best tools to organize and simplify weddings and they differentiate themselves from the competition by focusing especially on details to improve their clients’ joyous occasions.
Fig 1. Zola’s wedding page templates
Fig 1. Zola’s wedding page templates
Fig 1. Zola’s wedding page templates
What was happening?
Since the pandemic, digital invites have seen a rise in popularity among weddings. Zola’s design team required assistant with some key conversion features regarding their digital invites and product details. They required a quick development of new components that would simplify the experience of these features and help them increase their value proposition against their competitors.
Role and goals
When starting with Zola, my role was as a UX/UI consultant on the Invites and Paper team. I was in charge of revamping the Invite’s customization panel and improving the general experience of customization for Invites and RSVPs. Soon after, I was also in charge of providing UX support to their PDP (Product detail page) and implementing changes based on the tests they were running. I worked alongside 2 other designers, and we had to create hypotheses, test them out, present them to stakeholders and send them for implementation.
What was happening?
Since the pandemic, digital invites have seen a rise in popularity among weddings. Zola’s design team required assistant with some key conversion features regarding their digital invites and product details. They required a quick development of new components that would simplify the experience of these features and help them increase their value proposition against their competitors.
Role and goals
When starting with Zola, my role was as a UX/UI consultant on the Invites and Paper team. I was in charge of revamping the Invite’s customization panel and improving the general experience of customization for Invites and RSVPs. Soon after, I was also in charge of providing UX support to their PDP (Product detail page) and implementing changes based on the tests they were running. I worked alongside 2 other designers, and we had to create hypotheses, test them out, present them to stakeholders and send them for implementation.
What was happening?
Since the pandemic, digital invites have seen a rise in popularity among weddings. Zola’s design team required assistant with some key conversion features regarding their digital invites and product details. They required a quick development of new components that would simplify the experience of these features and help them increase their value proposition against their competitors.
Role and goals
When starting with Zola, my role was as a UX/UI consultant on the Invites and Paper team. I was in charge of revamping the Invite’s customization panel and improving the general experience of customization for Invites and RSVPs. Soon after, I was also in charge of providing UX support to their PDP (Product detail page) and implementing changes based on the tests they were running. I worked alongside 2 other designers, and we had to create hypotheses, test them out, present them to stakeholders and send them for implementation.
Fig 2. Design system specification - Color picker
Fig 3. Personalized design module
Fig 2. Design system specification - Color picker
Fig 3. Personalized design module
Fig 2. Design system specification - Color picker
Fig 3. Personalized design module
How I gave value to the project
By creating those new features, I was able to help Zola match its competitors' value proposition and make their own proposal more attractive to their existing and new customers. I was also able to fix user flow problems users were having when selecting and customizing a new theme to use, which helped decrease the amount of people they were losing in the process.
How I gave value to the project
By creating those new features, I was able to help Zola match its competitors' value proposition and make their own proposal more attractive to their existing and new customers. I was also able to fix user flow problems users were having when selecting and customizing a new theme to use, which helped decrease the amount of people they were losing in the process.
How I gave value to the project
By creating those new features, I was able to help Zola match its competitors' value proposition and make their own proposal more attractive to their existing and new customers. I was also able to fix user flow problems users were having when selecting and customizing a new theme to use, which helped decrease the amount of people they were losing in the process.
Fig 4. System badges semantic and visual analysis
Fig 4. System badges semantic and visual analysis
Fig 4. System badges semantic and visual analysis
Fig 5. Product detail page
Fig 5. Product detail page
Fig 5. Product detail page
Fig 6. Solution page left rail - Implemented proposal
Fig 7. Card quiz animation detail
Fig 6. Solution page left rail - Implemented proposal
Fig 7. Card quiz animation detail
Fig 6. Solution page left rail - Implemented proposal
Fig 7. Card quiz animation detail
The bottom line
By integrating smoothly with their internal design team, we were able to provide solutions to the main experience issues the features were presenting and speed up the process for implementation. During my time at Zola, 3 big features my team developed were released.
The bottom line
By integrating smoothly with their internal design team, we were able to provide solutions to the main experience issues the features were presenting and speed up the process for implementation. During my time at Zola, 3 big features my team developed were released.
The bottom line
By integrating smoothly with their internal design team, we were able to provide solutions to the main experience issues the features were presenting and speed up the process for implementation. During my time at Zola, 3 big features my team developed were released.
Interested? Say hello!
Hit me up at
camiorozco2@gmail.com
Interested? Say hello!
Hit me up at
camiorozco2@gmail.com
Interested?
Say hello!
Hit me up at
camiorozco2@gmail.com