YEAR
2020 - 2022
ROLE
Team and UX lead
INDUSTRY
Education
Bartleby is an educational platform from Barnes and Nobles that aims to support students with their courses and homework, online, anywhere they are. They provide several other services in order to complement the student’s learning process such as textbook practice exercise, tutoring, and essay checkers. Their mission is to improve student success and help them achieve their academic goals by providing tools to create an integral learning process.
YEAR
2020 - 2022
ROLE
Team and UX lead
INDUSTRY
Education
Bartleby is an educational platform from Barnes and Nobles that aims to support students with their courses and homework, online, anywhere they are. They provide several other services in order to complement the student’s learning process such as textbook practice exercise, tutoring, and essay checkers. Their mission is to improve student success and help them achieve their academic goals by providing tools to create an integral learning process.
YEAR
2020 - 2022
ROLE
Team and UX lead
INDUSTRY
Education
Bartleby is an educational platform from Barnes and Nobles that aims to support students with their courses and homework, online, anywhere they are. They provide several other services in order to complement the student’s learning process such as textbook practice exercise, tutoring, and essay checkers. Their mission is to improve student success and help them achieve their academic goals by providing tools to create an integral learning process.
Fig 1. Bartleby’s homepage and main search bar
Fig 1. Bartleby’s homepage and main search bar
Fig 1. Bartleby’s homepage and main search bar
What was happening?
Bartleby approached Ruca to help optimize and push forward a new and scaling platform. Several products within their ecosystem were presenting engagement and navigation issues, which made the learning experience for students a lot more difficult than it should be. At the same time, the idea was to create a broader design system for the whole design team to use.
Role and goals
At first, my role was consulting on a couple of small features that were to be released quickly, but soon after the first tasks were completed, my team integrated completely to their team and became their design support system for the “Learn” features of their platform. I led the team of 3 designers and my main role was UX foundation, design and testing for new features. We ran interviews, held UX exercises with their team and tested out more than 15 new features that were successfully released.
What was happening?
Bartleby approached Ruca to help optimize and push forward a new and scaling platform. Several products within their ecosystem were presenting engagement and navigation issues, which made the learning experience for students a lot more difficult than it should be. At the same time, the idea was to create a broader design system for the whole design team to use.
Role and goals
At first, my role was consulting on a couple of small features that were to be released quickly, but soon after the first tasks were completed, my team integrated completely to their team and became their design support system for the “Learn” features of their platform. I led the team of 3 designers and my main role was UX foundation, design and testing for new features. We ran interviews, held UX exercises with their team and tested out more than 15 new features that were successfully released.
What was happening?
Bartleby approached Ruca to help optimize and push forward a new and scaling platform. Several products within their ecosystem were presenting engagement and navigation issues, which made the learning experience for students a lot more difficult than it should be. At the same time, the idea was to create a broader design system for the whole design team to use.
Role and goals
At first, my role was consulting on a couple of small features that were to be released quickly, but soon after the first tasks were completed, my team integrated completely to their team and became their design support system for the “Learn” features of their platform. I led the team of 3 designers and my main role was UX foundation, design and testing for new features. We ran interviews, held UX exercises with their team and tested out more than 15 new features that were successfully released.
Fig 2. Bonus question modal
Fig 3. Homework help dashboard proposal
Fig 2. Bonus question modal
Fig 3. Homework help dashboard proposal
Fig 2. Bonus question modal
Fig 3. Homework help dashboard proposal
How I gave value to the project
Our team was a great support for the upcoming features the client was trying to release. I lead the team in their intense journey to improve the experience students have when browsing for explanations or searching for help within the website.
How I gave value to the project
Our team was a great support for the upcoming features the client was trying to release. I lead the team in their intense journey to improve the experience students have when browsing for explanations or searching for help within the website.
How I gave value to the project
Our team was a great support for the upcoming features the client was trying to release. I lead the team in their intense journey to improve the experience students have when browsing for explanations or searching for help within the website.
Fig 4. Student persona definition
Fig 4. Student persona definition
Fig 4. Student persona definition
Fig 5. Onboarding journey map
Fig 5. Onboarding journey map
Fig 5. Onboarding journey map
Fig 6. Solution page left rail - Implemented proposal
Fig 7. Bartleby tools detail view
Fig 6. Solution page left rail - Implemented proposal
Fig 7. Bartleby tools detail view
Fig 6. Solution page left rail - Implemented proposal
Fig 7. Bartleby tools detail view
The bottom line
With all our work, we were able to fix major problems and pain points the students were having with their study process within the website.
The bottom line
With all our work, we were able to fix major problems and pain points the students were having with their study process within the website.
The bottom line
With all our work, we were able to fix major problems and pain points the students were having with their study process within the website.
Interested? Say hello!
Hit me up at
camiorozco2@gmail.com
Interested? Say hello!
Hit me up at
camiorozco2@gmail.com
Interested?
Say hello!
Hit me up at
camiorozco2@gmail.com